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Original Text (Annotation: epw045093 / 676187)
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SIFTA SALT, Sandbach
Sifta Salt was manufactured by Palmer Mann & Co
Land purchased 1919, salt making works erected about 1923.
The firm had been founded by John Alexander Palmer, who moved from Liverpool to Sandbach about 1913. His wife came up with the name Sifta.
About 1935 they published "Reasonable Recipes by Sifta Sam" (16 pages)
Sifta Sam was a cartoon sailor carrying a telescope.
Mr Palmer was very fond of cricket and in 1956 a series of 24 collectors cards were issued in conjunction with the salt featuring head and shoulder portraits of English and Australian cricketers.
Usual multiple mergers and name changes, to "British Salt" - the company became associated with RHM (Rank Hovis McDougall) who built their own factory "next door". '