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Original Text (Annotation: EPW002062 / 1347085)

' Jaguar Cars Heritage: Swallow Sidecar Company, Swallow Sidecar and Coachbuilding Company, and Swallow Coachbuilding Company were trading names used by Walmsley & Lyons, partners and joint owners of a British manufacturer of motorcycle sidecars and automobile bodies in Blackpool, Lancashire — later Coventry, Warwickshire — before incorporating a company to own their business which they named Swallow Coachbuilding Company Limited. Lyons, having recognised the commercial potential for these sidecars, joined Walmsley and together they found premises in Bloomfield Road, Blackpool using a £1,000 bank overdraft obtained with the assistance of their respective fathers. With a small team of employees they were able to begin commercial production of the motorcycle sidecars.Soon they had to rent more space nearby. Then they needed still more room. Walmsley's father bought this large building in Cocker Street which they moved into and with all the extra space began to offer to repair and paint cars and fit new hoods and upholstery. They added coach building to their business name. '